
True Idea | A full service IP law firm
True Idea provides expert legal solutions for trademarks, ensuring your ideas remain yours and your business stays ahead.
At True Idea, we specialize in comprehensive trademark protection, strategy and enforcement to help businesses safeguard their brand identity in India and beyond. Whether you’re launching a new brand, managing an existing portfolio, or enforcing your rights, our expert team provides tailored solutions to secure your intellectual property.

Whether you’re launching a new brand, managing an existing trademark portfolio, or facing infringement issues, True Idea is your trusted partner in trademark protection and enforcement.

Defend your brand from dilution and misuse.

Strengthen your competitive edge with proactive legal strategies.

Combat counterfeiting and trademark violations effectively.

Building a strong brand starts with a comprehensive trademark search and risk assessment. Our team conducts in-depth research to ensure your brand name, logo, or slogan is unique and legally available for use and registration:
• Trademark Search
• Due Diligence
• Legal Risk Assessment – Minimizing legal challenges and objections.

We handle the complete process of trademark registration in India, from filing to securing exclusive rights:
• Filing of Trademark Application – Ensuring compliance with Indian trademark laws.
• Examination Report & Office Action Response – Addressing objections & queries.
• Publication & Opposition Management – Defending against opposition claims.
• Registration & Renewal – Securing and maintaining exclusive trademark rights.

A registered trademark is a valuable asset. We help businesses monetize and enforce their trademark rights through:
• Trademark Licensing & Assignment – Generating revenue through authorized use.
• Market Audits & Valuation – Assessing brand value & identifying misuse.
• Handling trademark disputes and Litigations.
Bad faith registration, trafficking, or use of domain names to profit from trademark goodwill.

Registering a well-known brand’s domain to sell at a premium.

Exploiting expired domains using software tools and redirecting users via common spelling errors.

Registering an individual’s name as a domain.
File disputes & enforce domain transfers.
Enforce legal remedies under Indian & international law.
Continuous brand surveillance for cybersquatting threats.
India follows a First-to-Use system for trademarks, meaning priority is given to the party that can establish prior use of a mark, even over a later registrant. Trademark rights and enforcement are governed by the Trade Marks Act, 1999, which regulates registration, protection, and legal remedies for trademark infringement. This legislation is aligned with international standards, including the TRIPS Agreement, ensuring robust protection in accordance with global intellectual property norms.

True Idea | A full service IP law firm
